--- title: Katie Godbout — The Growth Decision Sprint™ for Founders description: For founders of $2M–$20M financial services and fintech companies — and the firms that sell to them — about to make an expensive growth decision. One reconciled operating plan and a defensible go/no-go recommendation in 21 days. --- [Skip to content](https://www.katiegodbout.com#main-content) [![Katie Godbout, LLC](https://www.katiegodbout.com/hs-fs/hubfs/kg-icon.png?width=100&height=100&name=kg-icon.png)](https://katiegodbout.com/?hsLang=en) - [About](https://www.katiegodbout.com/about) - [The Diagnostic](https://www.katiegodbout.com/growth-diagnostic) - [The Sprint](https://www.katiegodbout.com/services) - [Blog](https://www.katiegodbout.com/blog) - [Let's Talk](https://www.katiegodbout.com/lets-talk) Open main navigation Close main navigation - [About](https://www.katiegodbout.com/about) - [The Diagnostic](https://www.katiegodbout.com/growth-diagnostic) - [The Sprint](https://www.katiegodbout.com/services) - [Blog](https://www.katiegodbout.com/blog) - [Let's Talk](https://www.katiegodbout.com/lets-talk) - [Book a Call](https://meetings.hubspot.com/katie-godbout) [Book a Call](https://meetings.hubspot.com/katie-godbout) ![Page Hero 2 (1)](https://www.katiegodbout.com/hs-fs/hubfs/Page%20Hero%202%20(1).png?width=2000&height=500&name=Page%20Hero%202%20(1).png "Page Hero 2 (1)") # When the next growth decision is too expensive to get wrong. #### I partner with founders of financial services and fintech companies ($2M-$20M) — and the firms that sell into that world — who are about to make an expensive growth decision: hiring a marketing leader, replacing an agency, rebranding, or scaling spend. I give them one reconciled operating plan and a defensible go/no-go recommendation in 21 days. [Book a 20-Minute Decision Call](https://meetings.hubspot.com/katie-godbout) No pitch. No proposal. One conversation, one honest answer on whether a Sprint is right for you. ## You're probably here because one of these is true. #### Every founder I work with is stuck on one of these five roadblocks. Naming yours is the fastest way to know if a Sprint is right for you. ### The growth math doesn't connect. Revenue targets, pipeline requirements, conversion rates, budget, channel capacity, retention, and team capacity haven't been translated into one credible operating plan. ### Marketing activity is fragmented. Campaigns, content, sales efforts, agencies, technology, and leadership requests compete for attention without a shared priority system. ### Positioning and the revenue conversation don't match. The offer, website, sales pitch, buyer need, and market differentiation tell different stories — weakening conversion and trust. ### Sales and marketing are flying blind on the numbers. Lead quality, handoffs, funnel stages, attribution, ownership, and feedback loops are unclear — or defined differently on each side of the house. ### Leadership is about to make an expensive decision without sufficient confidence. Common examples: hiring a leader, replacing an agency, rebranding, increasing paid spend, entering a market, launching an offer, or buying technology. The Offer ## The Growth Decision Sprint™ ### 21 days. $22,000. One defensible answer on the decision in front of you — backed by one reconciled operating plan. Most founders come to me the week before a board meeting, an offer letter, or a signed agency contract. The Sprint replaces the guesswork with a structured 21-day process that ends where every founder wants to end: with a clear go/no-go recommendation and the operating case behind it. [Book a 20-Minute Decision Call](https://meetings.hubspot.com/katie-godbout) How It Works ## The Growth Decision Framework™ ### Every Sprint runs the same four pillars. That's how you get a defensible answer in 21 days — not another 60-day advisory engagement.   ### **Days 1–5** ##### Growth Math Reconciliation One page tying revenue targets to pipeline needs, conversion rates, channel capacity, team capacity, and budget — exposing every gap. ### ****Days 6–10**** ##### Priority & Activity Audit Map of all campaigns, agencies, tools, and initiatives competing for attention — with a ruthless kill/keep/consolidate call on each.   ### ****Days 11–15**** ##### Positioning-to-Revenue Alignment Test whether the offer, website, sales pitch, and buyer need tell the same story — and where the leaks are killing conversion.   ### **Days 16–21** ##### Decision Recommendation The go/no-go answer on the pending expensive decision, with the operating case behind it. ## Many founders don't stop at the Sprint. After the recommendation is delivered, most founders continue with me as their **Fractional Growth Decision Partner** — governing the execution, holding the operating plan, and giving the same defensible answer on every subsequent growth decision. ### $9,000/month **•** Six-month minimum **•** Reserved for Sprint alumni *This is not a starting point. The Sprint is.* ## Recent decisions I've helped founders make correctly. | **The Decision** | The CEO of a scaling fintech SaaS company was preparing to hire a marketing specialist to accelerate growth. | | --- | --- | | **The Recommendation** | I advised him not to start with a specialist. The company first needed a commercial strategy: clear positioning, an integrated customer journey, and one revenue system connecting marketing, sales, customer success, and performance data. I ultimately built and led that function. | | **The Outcome** | ARR doubled while retention remained above 97.5% and CAC declined approximately 30%. | | **The Decision** | The leaders of two commonly owned financial-services firms wanted more leads and more campaigns to support an aggressive growth plan. | | --- | --- | | **The Recommendation** | I recommended building the growth infrastructure first. The firms lacked consistent CRM discipline, lead scoring, attribution, lifecycle stages, sales handoffs, and a unified market story. More campaigns would have created more activity without giving leadership a reliable way to convert or measure it. | | **The Outcome** | Once the foundation was in place, integrated campaigns across email, LinkedIn, digital advertising, webinars, PR, and content syndication generated more than 1,000 fully attributable leads. | | **The Decision** | A founder-led financial-planning firm wanted to grow but had no formal marketing engine. Growth was coming primarily from serving existing clients, referrals, and occasional local sponsorships such as high-school football games. | | --- | --- | | **The Recommendation** | I recommended building a durable visibility and acquisition system rather than adding isolated promotions. We overhauled the website, developed educational content and client materials, increased community visibility, improved search and conversion performance, and built a repeatable seminar and webinar program. | | **The Outcome** | The firm doubled assets under management in the first year. Over the four-year engagement, AUM nearly tripled. | | **The Decision** | A growing marketing firm needed to increase revenue capacity without overwhelming an inconsistent client-delivery operation. | | --- | --- | | **The Recommendation** | As the leader responsible for delivery, I redesigned the operating model—hiring and onboarding five team members, introducing service standards and scorecards, and improving the systems connecting sales, production, and client service. | | **The Outcome** | Within six months, monthly website-delivery capacity increased from four to nine—a 125% increase—while strengthening accountability and consistency across the team. | | **The Decision** | The founder of a multimillion-dollar consumer health brand needed to determine how to grow campaign revenue without continuing to manage launches as a series of disconnected promotions. | | --- | --- | | **The Recommendation** | I recommended and led an integrated annual growth plan aligning offer strategy, product launches, lifecycle marketing, paid acquisition, affiliates, creative, CRO, forecasting, and launch governance around shared revenue targets. | | **The Outcome** | Ten integrated campaigns generated more than $1.36 million, with six achieving record revenue performance in 2025. One new-product campaign increased revenue 51% year over year and orders 91%. |   ## Have a growth decision on the table this quarter? ### Book a 20-minute call. I'll ask five questions to understand the decision, tell you honestly whether a Sprint is the right fit, and either invite you into one or point you to a better resource. [Book a 20-Minute Decision Call](https://meetings.hubspot.com/katie-godbout) No pitch. No proposal. One conversation, one honest answer. ##### **The Growth Decision Framework™ — for founders about to make an expensive call.** [About](https://www.katiegodbout.com/about?hsLang=en) | [Services](https://www.katiegodbout.com/services?hsLang=en) | [Blog](https://www.katiegodbout.com/blog?hsLang=en) | [Let's Talk](https://www.katiegodbout.com/lets-talk?hsLang=en) [Privacy Policy](https://www.katiegodbout.com/privacy-policy?hsLang=en) [Terms & Conditions](https://www.katiegodbout.com/terms-conditions?hsLang=en) Copyright © 2026, Katie Godbout, LLC ![](https://px.ads.linkedin.com/collect/?pid=9366252&fmt=gif)